Genes, Climate, and Consumption Culture - Connecting the Dots (Paperback)

Drawing from decades of research, Genes, Climate, and Consumption Culture: Connecting the Dots demonstrates how climate dictates culture and consumption. The author shows that human genes are climatic adaptations over thousands of years of evolution, which has resulted in the dramatic differences between people's food, clothing, and shelter choices. Most importantly, the book discusses how many of the fundamental differences between cultures, with respect to time, space, friendship, and technology, are responses to their particular climate. Readers will learn how to challenge their assumptions about what types of products and services foreign markets want. They will learn how to examine local markets vis-a-vis climate and culture, either changing their products accordingly or delivering entirely new offerings.

General

Imprint:	Emerald Publishing Limited
Country of origin:	United Kingdom
Series:	Emerald Points
Release date:	August 2017
First published:	2017
Authors:	Jagdish N Sheth
Dimensions:	198 x 129 x 18mm (L x W x T)
Format:	Paperback
Pages:	272
ISBN-13:	978-1-78743-412-7
Categories:	Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > General Books > Social sciences > Sociology, social studies > Social issues > Consumer issues Books > Business & Economics > Business & management > Sales & marketing > Market research Books > Earth & environment > The environment > Pollution & threats to the environment > Global warming
LSN:	1-78743-412-5
Barcode:	9781787434127

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