User experience (UX) strategy requires a careful blend of business
strategy and UX design, but until now, there hasn't been an
easy-to-apply framework for executing it. This hands-on guide
introduces lightweight strategy tools and techniques to help you
and your team craft innovative multi-device products that people
like to use. Whether you're an entrepreneur, UX/UI designer,
product manager, or part of an intrapreneurial team, this book
teaches simple-to-advanced strategies that you can use in your work
right away. Along with business cases, historical context, and
real-world examples throughout, you'll also gain different
perspectives on the subject through interviews with top
strategists. Define and validate your target users through
provisional personas and customer discovery techniques Conduct
competitive research and analysis to explore a crowded marketplace
or an opportunity to create unique value Focus your team on the
primary utility and business model of your product by running
structured experiments using prototypes Devise UX funnels that
increase customer engagement by mapping desired user actions to
meaningful metrics
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