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Books > Social sciences > Psychology > Social, group or collective psychology
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The Social Science of Cinema (Hardcover)
Loot Price: R3,119
Discovery Miles 31 190
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The Social Science of Cinema (Hardcover)
Expected to ship within 12 - 17 working days
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Ever since motion pictures first landed on screen, there have been
many key questions that the studios and movie watchers have tried
to answer. What makes a movie an Oscar winner? How does one movie
become a hit and another movie flop? Why do some films earn
critical acclaim while other films become critical turkeys or
bombs? How do audiences perceive film? What makes a movie resonate
with a viewer? Are we unduly influenced by negative behaviors on
screen? These questions have spurred debates, discussions, and many
theories. Until the last two decades, however, it was quite rare to
have the issues approached from a scientific viewpoint. The Social
Science of Cinema compiles research from such varied disciplines as
psychology, economics, sociology, business, and communications to
find the best empirical research being done on the movies, based on
perspectives that many filmgoers have never considered. Essays
explore such topics as the specific factors that influence whether
movies make money, win awards, or flop; how our personality impacts
on our viewing preferences; issues of gender inequity on screen;
the relationship between visual perception and the way movies are
edited; and many more. This book attempts the ultimate act of
figuring out the mystery behind the movies - what makes them so
memorable to us, what makes them this century's leading works of
art, and how this art intersects with the business of making money.
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