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Deep Rhetoric (Paperback, New)
Loot Price: R1,218
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Deep Rhetoric (Paperback, New)
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"Rhetoric is the counterpart of logic," claimed Aristotle.
"Rhetoric is the first part of logic rightly understood," Martin
Heidegger concurred. "Rhetoric is the universal form of human
communication," opined Hans-Georg Gadamer. But in "Deep Rhetoric",
James Crosswhite offers a groundbreaking new conception of
rhetoric, one that builds a definitive case for an understanding of
the discipline as a philosophical enterprise beyond basic
argumentation and is fully conversant with the advances of the New
Rhetoric of Chaim Perelman and Lucie Olbrechts-Tyteca. Chapter by
chapter, "Deep Rhetoric" develops an understanding of rhetoric not
only in its philosophical dimension but also as a means of guiding
and conducting conflicts, achieving justice, and understanding the
human condition. Along the way, Crosswhite restores the traditional
dignity and importance of the discipline and illuminates the
twentieth-century resurgence of rhetoric among philosophers, as
well as the role that rhetoric can play in future discussions of
ontology, epistemology, and ethics. At a time when the fields of
philosophy and rhetoric have diverged, Crosswhite returns them to
their common moorings and shows us an invigorating new way forward.
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