This is the book that the banks don't want you to see. If there
were a lucrative opportunity that allowed you to be your own boss,
make income in the six-figure range, work flexible hours, and
required little money up front, would you be interested? That is
the question James Darle Jones asks in his groundbreaking how-to
business guide for owning and operating a credit/debit card
processing sales business. Detailing the perfect business for
entrepreneurs looking for an opportunity to change their lives and
earn a piece of the American Dream, Cornucopia of Cash: How to
Profit from the Billion Dollar Credit Card Processing Business will
start you on your way to a lucrative business whose only limit is
that of your imagination. When you go to your local auto mechanic
and offer them a credit or debit card for payment what happens?
Well they take your card, swipe it through the terminal, then they
will turn it over to view the signature strip, ask you to sign a
receipt, match the signatures and assuming they match you go on
your way. If the signatures don't match, the merchant has the
option to ask you for ID. When they swiped your card for payment,
the information was sent at the speed of light though the
card-issuing bank and the merchant-acquiring bank networks and then
back to the merchant where the receipt prints for your signature.
At the end of the day when the merchant batches out the money is
finally on its way to the merchant's bank account. The fees for the
transaction are either taken on the fly or deducted at the end of
the month, which is the preferred method of most merchants. The
money will then be directly deposited into the merchant's bank
account in as little as one business day or as long as two or
three. At the end of the month where does all the money go? The
lion's share obviously goes to the merchant. The biggest portion of
the merchant cost goes to "interchange" which is the main cost
before the markup. Interchange goes to the card company of the card
that was swiped. That's right, folks: Credit card companies get you
coming and going. They're making money on the merchants who accept
the card and they're making money on the cardholder. How about that
for a business model But wait, there's more. Most of the markup
goes to the processor, the independent sales organization (ISO) or
even the merchant level sales rep (MLS), and, believe it or not,
for the most part, the card brands make the smallest portion of the
pie although they take a bite of every piece So, you ask yourself,
how can I cut myself in on all of this coinage? Author James Darle
Jones reveals the truth behind this lucrative business and shows
you all you need to know to turn his knowledge into cash. Jones
starts by teaching how the credit card and payment processing
business works. From what happens when you present your card for
payment to the types of equipment used, you will understand the
process from A to Z. He then gives you the knowledge you need to go
out and sell payment processing and start making money fast-even
going so far as to include a business plan to get you started. You
supply the hard work and dedication, and he will do the rest Using
the same method Jones used to create his own successful business,
you will learn such essential secrets and tools as: How to find new
businesses before the other guy, How to approach banks for
partnerships, Why hi-risk is your ticket to residual bliss, The
most important part of a bancard contract, Why leasing is still an
important part of your revenue equation, The incredible income
opportunity presented by cash advance, Why the natural conclusion
to your sales presentation is buying from you, How B2B businesses
can add credit card processing to their suite of products and add
hundreds of thousands or even millions to their bottom line, The
truth is, the hardest part of Jones' business model is not making a
sale-it's putting in forty hours each and every week of your own vo
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