"Alpha Dogs" is the story of the men behind an enormously
influential campaign business called the Sawyer Miller Group, men
who served as backroom strategists on every presidential contest
from Richard M. Nixon's to Barack Obama's. David Sawyer was a New
England aristocrat with dreams of a career as a filmmaker, and
Scott Miller, the son of an Ohio shoe salesman, had a knack for
copywriting. Unlikely partners, they became a political powerhouse,
directing democratic revolutions from the Philippines to Chile,
steering a dozen presidents and prime ministers into office, and
instilling the campaign ethic in corporate giants such as Coca-Cola
and Apple. Long after their firm, Sawyer Miller, had broken up and
sold out, its alumni had moved into the White House, to dozens of
foreign countries, and into the offices of America's blue-chip
chief executives. The men of Sawyer Miller were the Manhattan
Project of spin politics: a small but extraordinary group who
invented American-style political campaigning and exported it
around the world.
In this lively and engaging narrative, James Harding tells the
story of a few men whose marketing savvy, entrepreneurial drive,
and sheer greed would alter the landscape of global politics. It is
a story full of office intrigue, fierce rivalries, and disastrous
miscalculations. And it is the tale of how world politics became
American and how American business became political.
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