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The Mass Observers - A History, 1937-1949 (Hardcover)
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The Mass Observers - A History, 1937-1949 (Hardcover)
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This is the first full-scale history of Mass-Observation, the
independent social research organisation which, between 1937 and
1949, set out to document the attitudes, opinions, and every-day
lives of the British people. Through a combination of
anthropological fieldwork, opinion surveys, and written testimony
solicited from hundreds of volunteers, Mass-Observation created a
huge archive of popular life during a tumultuous decade which
remains central to British national identity. The social history of
these years has been immeasurably enriched by the archive, and
extracts from the writings of M-O's volunteers have won a wide and
admiring audience. Now James Hinton, whose acclaimed Nine Wartime
Lives demonstrated how the intensely personal writing of some of
M-O's volunteers could be used to shed light on broader historical
issues, has written a wonderfully vivid and evocative account which
does justice not only to the two founders whose tempestuous
relationship dominated the early years of Mass-Observation, but
also to the dozens of creative and imaginative, and until now
largely unknown, young enthusiasts whose work helped to keep the
show on the road. The history of the organisation itself - the
staff, the research methods, the struggle for funding, M-O's
characteristic 'voice', and its role in the cultural and political
life of the period - are themselves as interesting as any of the
themes that the founders set out to document. This long-awaited and
deeply researched history corrects and revises much of our existing
knowledge of Mass-Observation, opens up new and important
perspectives on the organisation, and will be seen as the
authoritative account for years to come.
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