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Globalized Sport Management in Diverse Cultural Contexts (Hardcover)
Loot Price: R3,898
Discovery Miles 38 980
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Globalized Sport Management in Diverse Cultural Contexts (Hardcover)
Series: World Association for Sport Management Series
Expected to ship within 12 - 17 working days
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Cross-cultural management is an important facet of the globalized
sport industry. Sport managers must be skilled at working with
individuals from diverse cultures and aware of the key issues
affecting sport on a global level. This book brings together
cutting-edge research from leading sport scholars from around the
world, to illuminate some of those important issues and to
demonstrate what cross-cultural management looks like in a sporting
context. Presenting case studies from countries as diverse as the
US, Brazil, Poland and Venezuela, and across a range of sports from
football to basketball, the book presents new empirical material
derived from a range of inquiry protocols, including both
qualitative and quantitative methods. It offers critical analyses
of cross-cultural and managerial issues in key areas such as group
cohesiveness, group communications, and misperception and
misinterpretation. Making an important contribution to our
understanding of both theory and practice in sport management, this
book is fascinating reading for any student, researcher or
practitioner with an interest in global and international sport.
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