Reagan White House official James Rosebush creates and presents 25
Reagan Rules for becoming a great communicator, each one explored
in its own chapter in this book. Not only will he present the rules
but he will add anecdotes from Reagan about how these rules worked
for him, on the road and in the White House itself. The rules
include: Be authentic. Know yourself. Practice and rehearse...and
then do it again. Place your product or message in a global
context. The Reagan speech template: Question, Inform, Inspire,
Ask. Don't care what your mother thinks of you. Master subconscious
inhibitors.
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