Case studies throughout the book, allowing instructors and students
to take a hands-on approach, encouraging active participation. The
book includes at least 3 dozen cases, and instructors will also
have access to the entire Notre Dame caselist of over 250 cases at
a heavily discounted rate. Engaging writing practical directions
for students, showing direct applicability in their work lives
Strategic approach demonstrates to students the manager’s
perspective, showing them the judgement crucial to effective
organizational communication Full companion website with powerpoint
slides, an instructor manual with teaching notes, and test bank.
This edition has more emphasis on topics around technology,
disinformation, corporate culture and ethics
General
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