Does exposure to media violence make us more violent? Do
stereotypes in the media affect the way we see different social
groups? Do media institutions play any role in social change? Media
Effects is a concise introduction which studies the ways in which
media use affects society. James Shanahan explores how researchers
and society became interested in media effects, outlines the
important developments in the field, and looks at how research on
narrative is playing a progressively important role in revealing
what we know. The book also provides a timely interweaving of
different perspectives, ranging from concerned and critical voices
within media studies to quantitative psychological approaches which
tend to be more sceptical about powerful media effects. Concise and
authoritative, Media Effects is the go-to text for students and
scholars getting to grips with this fascinating and important
topic.
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