The 1960s and 1970s were a pivotal period for Ford in Europe and,
seen from a British perspective, were a time of experimentation and
exploration. At the start of the 1960s Ford had models aimed at
just two market sectors – small family saloons and large family
saloons – but by the end of the 1970s they were represented in no
fewer than five areas of the market with small hatchbacks, small
saloons, medium saloons, sporty coupés and large saloons. And they
had overtaken all rivals in Britain to be the best-selling
manufacturer with (since 1967) the Cortina as the best-selling car.
With over 270 photographs, this book details: the Ford company
structure, businesses and key locations throughout the two decades;
the factors influencing model design, engineering, styling and
interior; specification and performance tables; market reception
and sales; special editions, models produced overseas and
conversions and finally, helpful buying advice for each model.
General
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