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Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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Design Fusion - Deconstructing West and East (Hardcover)
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Design Fusion - Deconstructing West and East (Hardcover)
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Jamy Yang, an award-winning designer with major partnerships to his
credit, began his career in the industrial design department of the
German manufacturer Siemans. Returning to China permanently in
2004, he founded his own company, Yang Design, which is now
considered the most influential product strategy and design
consultancy in China. This book explores Yang's creative ideology
in 15 thematic chapters, beginning with 'minimalism' and ending
with 'kindness'. It expands on his theories about the purpose of
design, the dislocations that exist today in Chinese culture and
aesthetics, as well as the differences between Chinese and Western
design. Contents: Minimalism; Archaeology; The Disconnect; DNA;
Craftmanship; Virtuality; Easy to use; Visuality; Touched; The
Anomalies; Semantics; Modulation; Sustainability; Fragmentation;
Kindness.
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