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Gear Acquisition Syndrome - Consumption of Instruments and Technology in Popular Music (Paperback)
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Gear Acquisition Syndrome - Consumption of Instruments and Technology in Popular Music (Paperback)
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Gear Acquisition Syndrome, also known as GAS, is commonly
understood as the musicians unrelenting urge to buy and own
instruments and equipment as an anticipated catalyst of creative
energy and bringer of happiness. For many musicians, it involves
the unavoidable compulsion to spend money one does not have on gear
perhaps not even needed. The urge is directed by the belief that
acquiring another instrument will make one a better player. This
book pioneers research into the complex phenomenon named GAS from a
variety of disciplines, including popular music studies and music
technology, cultural and leisure studies, consumption research,
sociology, psychology and psychiatry. The newly created theoretical
framework and empirical studies of online communities and offline
music stores allow the study to consider musical, social and
personal motives, which influence the way musicians think about and
deal with equipment. As is shown, GAS encompasses a variety of
practices and psychological processes. In an often life-long
endeavour, upgrading the rig is accompanied by musical learning
processes in popular music.
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