Books > Arts & Architecture > History of art / art & design styles
|
Buy Now
Editing by Design - The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students (Paperback, 4th ed.)
Loot Price: R771
Discovery Miles 7 710
You Save: R138
(15%)
|
|
Editing by Design - The Classic Guide to Word-and-Picture Communication for Art Directors, Editors, Designers, and Students (Paperback, 4th ed.)
Expected to ship within 10 - 15 working days
|
An Industry Classic, Revised for the Modern Age This classic guide
to winning readers for designers, art directors, and editors, has
been completely updated to be applicable to both online and print
publication design. Because it has truths about effective visual
communication that transcend ever-changing technology, this book
has been in continuous publication since 1974. Revised with the
careful attention of widely respected author and professor of
graphic design Alex W. White, Editing by Design, Fourth Edition,
describes how both word people and design people have the same
task: to reveal the true core of each message as plainly and
compellingly as possible. It is a book vital to creators of today's
online and print media. Readers will find ways to marry content and
form, helping story and design to reinforce each other, and create
pages that are irresistible. Brimming with three hundred
illustrations, chapters cover a wealth of design and editing
matters, including: How to think about "editing" and "design" as a
word person and a design person Teamwork and collaboration for
story clarity Originality and inducement for the reader Columns and
grids for organization and consistency Covers and content listings
as tools for deeper reader involvement How to use type hierarchy to
catch and lure readers Representational and non-representational
imagery Using color as a branding device Readers will learn how
editor-designer collaboration can achieve maximum creative impact
through the effective use of words, images, and space. Full of
practical examples, this book is equally for designers looking for
a deeper understanding of how to design better and for writers and
editors wanting to communicate more vividly with the utmost impact,
as well as for editorial directors and publishers seeking a
competitive advantage.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!
|
|
Email address subscribed successfully.
A activation email has been sent to you.
Please click the link in that email to activate your subscription.