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TV's Betty Goes Global - From Telenovela to International Brand (Paperback) Loot Price: R944
Discovery Miles 9 440
TV's Betty Goes Global - From Telenovela to International Brand (Paperback): Janet McCabe, Kim Akass

TV's Betty Goes Global - From Telenovela to International Brand (Paperback)

Janet McCabe, Kim Akass

Series: Reading Contemporary Television

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Loot Price R944 Discovery Miles 9 440 | Repayment Terms: R88 pm x 12*

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Premiering in 2006, the stylish and award winning US hit show Ugly Betty, about kind-hearted ugly duckling Betty Suarez (America Ferrera), is the latest incarnation of a truly global phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale has since taken an extraordinary journey around the globe, from the original Colombian Beatriz, Indian Jassi, Chinese Wudi and Israeli Esti to the Flemish Sara, Spanish Bea, Greek Maria and Dutch Lotte as well as Czech Katka, Russian Katka and Turkish Gonul. This groundbreaking book about how television formats go global asks what the Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made for, different national contexts. The contributors explore what Betty says about the tensions between multimedia conglomerates' commercial demands and the regulatory forces of national broadcasters, about national TV industries' struggle in competitive markets, and about what this international trade reveals about cultural storytelling and audience experience, as well as ideologies of feminine beauty. The book features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitan.

General

Imprint: I.B. Tauris
Country of origin: United Kingdom
Series: Reading Contemporary Television
Release date: December 2012
First published: February 2013
Editors: Janet McCabe • Kim Akass
Dimensions: 216 x 135 x 23mm (L x W x T)
Format: Paperback
Pages: 280
ISBN-13: 978-1-78076-267-8
Categories: Books > Arts & Architecture > Performing arts > Television
Books > Reference & Interdisciplinary > Communication studies > Media studies
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LSN: 1-78076-267-4
Barcode: 9781780762678

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