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Books > Social sciences > Politics & government > Political activism
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Strategy in Information and Influence Campaigns - How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want (Hardcover)
Loot Price: R5,397
Discovery Miles 53 970
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Strategy in Information and Influence Campaigns - How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want (Hardcover)
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Information and influence campaigns are a particularly cogent
example of the broader phenomenon we now term strategic political
communication. If we think of political communication as
encompassing the creation, distribution, control, use, processing
and effects of information as a political resource, then we can
characterize strategic political communication as the purposeful
management of such information to achieve a stated objective based
on the science of individual, organizational, and governmental
decision-making. IICs are more or less centralized, highly
structured, systematic, and carefully managed efforts to do just
that. Strategy in Information and Influence Campaigns sets out in
comprehensive detail the underlying assumptions, unifying strategy,
and panoply of tactics of the IIC, both from the perspective of the
protagonist who initiates the action and from that of the target
who must defend against it. Jarol Manheim's forward-looking, broad,
and systematic analysis is a must-have resource for scholars and
students of political and strategic communication, as well as
practitioners in both the public and private sectors.
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