The animal agriculture industry, like other profit-driven
industries, aggressively seeks to shield itself from public
scrutiny. To that end, it uses a distinct set of rhetorical
strategies to deflect criticism. These tactics are fundamental to
modern animal agriculture but have long evaded critical analysis.
In this collection, academic and activist contributors investigate
the many forms of denialism perpetuated by the animal agriculture
industry. What strategies does the industry use to avoid questions
about its inhumane treatment of animals and its impact on the
environment and public health? What narratives, myths and fantasies
does it promote to sustain its image in the public
imagination?'powerful, timely and essential' - David Nibert, author
of Animal Oppression and Human Violence: Domesecration, Capitalism,
and Global Conflict'Meatsplaining equips us to identify the lies at
the heart of animal agriculture. It's an excellent and timely
compilation on an exceedingly vexing problem.' - Carol J. Adams,
author of The Sexual Politics of Meat and Burger'Meatsplaining is
the first book to give an apt name to the animal agriculture
industry's relentless campaign of disinformation and denialism ...
Written in a clear, lively, and accessible style, Meatsplaining
will surely educate the public about the horrors of animal
agriculture.' - Marc Bekoff, author of The Animals' Agenda:
Freedom, Compassion, and Coexistence in the Human Age'Cruelty
thrives in secrecy, and the meat industry is highly skilled at
concealing the routine abuse and misery that flourishes on modern
farms. Meatsplaining cuts through the spin, and exposes the meat
industry's massive PR machine. It explores how Big Meat uses
language, obfuscation, and denial to misdirect the public's
attention away from its commodification of sentient animals,
environmental devastation, and the looming health crisis caused by
eating animals. This book is a must-read for animal advocates, and
anyone else who no longer wants to be lied to.' - Camille Labchuk,
Executive Director, Animal Justice'This book ... provides a
necessary corrective to the fantasy world created by meat industry
propaganda. As we grapple with a global zoonotic pandemic and
biodiversity crisis, it is urgent for us to ... start thinking
clearly about who and what is on our plates.' - John Sorenson,
Brock University
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