This is a business-oriented, non-technical book for managers of
software and technology companies to gain an understanding of
markets outside the U.S. and considerations for starting up sales
in those countries. It divides the world into the following regions
for analysis: United States (U.S.) Europe East Asia Latin America
Canada, Australia, New Zealand The Rest of World: Russia, Turkey,
Saudi Arabia, South Africa, Israel, United Arab Emirates (UAE). It
explores and ranks, compares and contrasts the 40 countries from
the regions above on 4 Dimensions: Wealth as measured by Gross
Domestic Product (GDP) at purchasing power parity (PPP) Acceptance
of technology Acceptance of English as a language of commerce The
technology sales and buying culture Then it outlines considerations
for enterprise software and technology vendors to expand their
sales, channels and go-to-market capabilities outside the
U.S.
"Any reader" who is just interested in learning more about the
business and technology climates of more than 30 countries will
find this book interesting and useful.
If you want help developing a customized plan for your
international launch for software or other technology products or
services, see http: //intl-rev-acceleration.com/. This site also
has lots more international resources.
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