Guerrilla Street Team Guide - Helping Teamers and Business People Alike Utilize Guerrilla Marketing Strategies on the Grassroots Level to Reach People Not Typically Exposed to Traditional Advertising (Paperback)

Attn: Independent bands and record labels; festival and concert promoters; theatre and publishing companies; retailers and service providers Guerrilla Street Team Marketing can boost sales and improve the market visibility of any band, business, service or product! Learn how to: *Develop a Guerrilla Street Team Marketing Strategy and Calendar *Recruit, train and motivate street team members *Design effective newsletters and street team invitations *Maximize promotional materials' effectiveness *Research your target demographics *Set budgets and measure success *Refine your image and sales goals The music industry is becoming more accessible by the minute and grassroots marketing is one of the only ways beginning artists can gain a presence in the marketplace. In addition to the music industry, the same tactics that work for bands will work for any business!

General

Imprint:	Morgan James Publishing
Country of origin:	United States
Series:	Guerilla Marketing Press
Release date:	May 2008
First published:	June 2008
Authors:	Jay Conrad Levinson • Brad Lovejoy
Dimensions:	203 x 128 x 8mm (L x W x T)
Format:	Paperback - Trade
Pages:	110
ISBN-13:	978-1-60037-392-3
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising
LSN:	1-60037-392-5
Barcode:	9781600373923

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