In its first year, about half of all businesses fail. Five years
down the line, depending upon which study you look at, only 1 in 10
to 1 in 3 businesses are left standing. The main reasons businesses
fail are no business plan and poor management. That is why this
book covers both topics. However, this book goes beyond other books
on these topics. The book not only provides a road map for writing
a business plan, but also provides a strategy for writing a
business plan. A business plan is both a strategic document and a
sales document. It also provides the reader with a look into the
skills, knowledge and personality of the business owner. Therefore,
a good business plan is written to satisfy all of these uses. In
addition, this book provides information on how to research and
organize the information needed for a business plan, and has
worksheets the entrepreneur can use to help make the process
easier. Likewise, management topics such as strategic planning
(SWOT analysis plus), advertising, branding, project management,
customer service management, cash flow management, sales skills,
business writing and more are explained, and a method is provided
for each management skill that can be implemented and used in the
business. There are worksheets for many of the management topics as
well. While many business book writers know and cover business
writing, it's amazing how few actually apply that knowledge to
their business books. I do. The information in this book is
presented in bullet points, assuring the reader that he or she does
not have to wade through four paragraphs of writing to get a couple
of key points. Even the size of the book is practical for the end
user. An over-sized book might attract attention in the book store,
but would make it difficult to copy and use the worksheets in the
book. An under-sized book might demonstrate value by the sheer
volume of pages (same amount of information, but more pages), but
would mean compressing the worksheets into smaller sizes rendering
them less useful. In addition to entrepreneurs, this book was
written so that venues teaching entrepreneurship can use it as a
text book. In fact, I have been teaching entrepreneurship courses
since 1997. This book was written to be a stand alone book, to
support my business plan mentoring service (I review the worksheets
for clients), and to be a text book for my course, How to Start,
Grow and Manage a Business. The book received a very good review
from the Midwest Book Review: "Too many businesses are started
without the experience needed to keep it alive and going. "Building
a Successful Business" is Jay Goldberg's advice manual for those
embarking on the entrepreneurial path, with tips on how to avoid
the common pitfalls that strike many first time business owners.
With advice on strategically planning your business, cautious
advertising, business writing, managing the funds and more,
"Building a Successful Business" is a strongly recommended pick for
any first time business person." Author's personal note: While the
review concentrated on new business owners, the book was written
for both first time business owners and established business
owners. Many people assume that established business owners are
utilizing management tools to help ensure success. However, many do
not and that is one reason for the high failure rate of existing
businesses. My book provides management tools, with associated
worksheets, that existing businesses can use to help them achieve
or maintain success as well as tools and worksheets for new
business owners.
General
Is the information for this product incomplete, wrong or inappropriate?
Let us know about it.
Does this product have an incorrect or missing image?
Send us a new image.
Is this product missing categories?
Add more categories.
Review This Product
No reviews yet - be the first to create one!