Economists, psychologists, and marketers are interested in
determining the monetary value people place on non-market goods for
a variety of reasons: to carry out cost-benefit analysis, to
determine the welfare effects of technological innovation or public
policy, to forecast new product success, and to understand
individual and consumer behavior. Unfortunately, many currently
available techniques for eliciting individuals' values suffer from
a serious problem in that they involve asking individuals
hypothetical questions about intended behavior. Experimental
auctions circumvent this problem because they involve individuals
exchanging real money for real goods in an active market. This
represents a promising means for eliciting non-market values. Lusk
and Shogren provide a comprehensive guide to the theory and
practice of experimental auctions. It will be a valuable resource
to graduate students, practitioners and researchers concerned with
the design and utilization of experimental auctions in applied
economic and marketing research.
General
Imprint: |
Cambridge UniversityPress
|
Country of origin: |
United Kingdom |
Series: |
Quantitative Methods for Applied Economics and Business Research |
Release date: |
November 2007 |
First published: |
2007 |
Authors: |
Jayson L. Lusk
• Jason F. Shogren
|
Dimensions: |
246 x 173 x 19mm (L x W x T) |
Format: |
Paperback - Trade
|
Pages: |
316 |
ISBN-13: |
978-0-521-67124-8 |
Categories: |
Books >
Business & Economics >
Economics >
Econometrics >
General
|
LSN: |
0-521-67124-8 |
Barcode: |
9780521671248 |
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