Today transnational TV networks count among television's most
prestigious brands and rank among Europe's leading TV channels.
This is the first, dynamically told story of the extraordinary
journey of transnational television in Europe from struggling
origins to its present day boom. It is based in extensive research
into the international television industry and makes full use of
its author's remarkable access to leading industry figures, from
Sky and Turner to Discovery and BBC World.
The tale begins with a few cross-border TV channels, who fought
hostile governments, faced antagonism from the broadcasting
establishment and provoked the contempt of advertisers. But, Jean
Chalaby argues, the planets came into alignment for pan-European
television in the late 1990s, when a transnational shift in
European broadcasting was produced. He shows how transnational
television and globalization have transformed one another, and how
transfrontier TV networks reflect--and help sustain--a global
economic order in which the connection between national territory
and patterns of production and distribution have broken down.
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