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Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries

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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Hardcover) Loot Price: R4,438
Discovery Miles 44 380
Repayment Terms: R416 pm x 12*
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The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry...

The Development of Scientific Marketing in the Twentieth Century - Research for Sales in the Pharmaceutical Industry (Hardcover)

Jean-Paul Gaudilliere

Series: Studies for the Society for the Social History of Medicine

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Loot Price R4,438 Discovery Miles 44 380 | Repayment Terms: R416 pm x 12*

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

General

Imprint: Pickering & Chatto (Publishers) Ltd
Country of origin: United Kingdom
Series: Studies for the Society for the Social History of Medicine
Release date: March 2015
First published: 2015
Authors: Jean-Paul Gaudilliere
Dimensions: 234 x 156 x 30mm (L x W x T)
Format: Hardcover
Pages: 284
ISBN-13: 978-1-84893-559-4
Categories: Books > Medicine > General issues > History of medicine
Books > Business & Economics > Industry & industrial studies > Manufacturing industries > Pharmaceutical industries
LSN: 1-84893-559-5
Barcode: 9781848935594

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