Jean-Paul Goude is one of the world s most brilliant and unorthodox
image-makers. This book assembles a collection of advertising
artwork he created over a ten-year period for Galeries Lafayette
Paris s most celebrated department store. Approximately 200 works
are included: drawings, sketches, and final images that sparkle
with creative vigor. Selected and arranged by Goude himself, they
present a gallery of artworks that have not only defined a brand,
but have redefined advertising and brand photography as we know
them. Goude is behind some of the wittiest billboards in Paris, in
perfect control of his medium and with an intuitive sense of chic.
In an inspired moment, Galeries Lafayette gave Goude a rare degree
of creative freedom, and Goude responded with some of the best work
he has ever made: a modern classic of commercial art. This book is
a celebration of Goude s creative zest and perfectionism, and his
unique affinity for making fresh and engaging commercial art. It
will inform and instruct anyone concerned about the art of
image-making, whether design professionals or simply those prepared
to be delighted and entertained by chic, witty images that work.
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