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New Silk Road: China Meets Europe In The Baltic Sea Region, The - A Business Perspective (Hardcover)
Loot Price: R2,689
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New Silk Road: China Meets Europe In The Baltic Sea Region, The - A Business Perspective (Hardcover)
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The 'Belt and Road' initiative announced by Chinese President Xi
Jinping in 2013 aims at reviving the ancient trade routes
connecting China to Europe and Africa: the '21st Century Maritime
Silk Road' and the inland 'Silk Road Economic Belt'. Both maritime
and land routes of the New Silk Road meet Europe in the Baltics - a
region accounting for some 150 million inhabitants representing 30%
of the total EU population. The maritime route enters Europe
through the Mediterranean Sea before reaching the largest European
seaports of the North Sea and the Baltic Sea up to Saint Petersburg
in Russia. The land route starting from West China crosses Central
Asia, Russia and Belarus before reaching the shores of the Baltic
Sea.This book focuses on the business and economic dimensions of
China's initiative: Chinese government objective and policies, the
strategies of Chinese and foreign firms along the Silk Road, trade
and investment between China and Nordic-Baltic countries, the
Eurasia Land Bridge corridors and logistics, the impact of the New
Silk Road on the economies of Central Asia, new institutions
financing the 'Belt and Road', cross-cultural challenges and
Sino-foreign joint ventures along the New Silk Road. The direct
impact of China's initiative on economic sectors such as logistics
services; the shipping, port management and maritime industry;
construction and high-speed train; energy and engineering; and
e-commerce, information technology and tourism will be
assessed.Readers will be provided with an in-depth analysis of the
opportunities and challenges for companies and regions along the
New Silk Road as well as 17 short case studies focusing on
China-led projects currently developed along the 'Belt and Road'
and 15 maps of the New Silk Road, the Baltic Sea Region and Central
Asia to help in understanding China's vision and strategic moves.
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