The Essential Attorney Handbook for Internet Marketing, Search Engine Optimization, and Website Deve (Paperback)

How can attorneys reach new clients on the Internet? Veteran attorney and Internet entrepreneur Jeff Lantz provides the definitive source for law firm Internet marketing, brand and value proposition creation, effective website development, search engine optimization (SEO), search engine/pay-per-click marketing on Google, Bing, and Yahoo , blogging, and social/business networking on Facebook and Twitter. The book discusses domain name acquisition, hosting, website platform and Content Management Systems, Web 2.0 design, SEO for high rankings on Google, and creating a powerful Client-Centered Website that resonates with clients and serves as a call to action. What Internet marketing is the most effective? Learn how to measure cost-per-client and to use website statistics for better marketing allocation. Step-by-step instructions are provided for domain registration, designing PPC ad campaigns on Google, Bing, and Yahoo , and creating business pages on Facebook and Twitter.

General

Imprint:	Createspace Independent Publishing Platform
Country of origin:	United States
Release date:	October 2009
First published:	October 2009
Authors:	Jeffery W Lantz
Dimensions:	235 x 191 x 15mm (L x W x T)
Format:	Paperback - Trade
Pages:	282
ISBN-13:	978-1-4495-4054-8
Categories:	Books > Law > Laws of other jurisdictions & general law > Financial, taxation, commercial, industrial law > Communications law Promotions
LSN:	1-4495-4054-6
Barcode:	9781449540548

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