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Books > Social sciences > Politics & government > Political structure & processes > Democracy
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The Performance of Politics - Obama's Victory and the Democratic Struggle for Power (Hardcover)
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Discovery Miles 8 860
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The Performance of Politics - Obama's Victory and the Democratic Struggle for Power (Hardcover)
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Contemporary observers of politics in America often reduce
democracy to demography. Whatever portion of the vote not explained
by the class, gender, race, and religious differences of voters is
attributed to the candidates' positions on the issues of the day.
But are these the only--or even the main--factors that determine
the vote?
The Performance of Politics develops a new way of looking at
democratic struggles for power, explaining what happened, and why,
during the 2008 presidential campaign in the United States. Drawing
on vivid examples taken from a range of media coverage, participant
observation at a Camp Obama, and interviews with leading political
journalists, Jeffrey Alexander argues that images, emotion, and
performance are the central features of the battle for power. While
these features have been largely overlooked by pundits, they are,
in fact, the primary foci of politicians and their staff. Obama and
McCain painstakingly constructed heroic self-images for their
campaigns and the successful projections of those images suffused
not only each candidate's actual rallies, and not only their media
messages, but also the ground game. Money and organization
facilitate the ground game, but they do not determine it. Emotion,
images, and performance do. Though an untested senator and the
underdog in his own party, Obama succeeded in casting himself as
the hero--and McCain the anti-hero--and the only candidate fit to
lead in challenging times.
Illuminating the drama of Obama's celebrity, the effect of Sarah
Palin on the race, and the impact of the emerging financial crisis,
Alexander's engaging narrative marries the immediacy and excitement
of the final months of this historic presidential campaign with a
new understanding of how politics work.
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