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Japan's Motorcycle Wars - An Industry History (Paperback)
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Japan's Motorcycle Wars - An Industry History (Paperback)
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For decades the crown jewels of Japan's postwar manufacturing
industry, motorcycles remain one of Japan's top exports. Japan's
Motorcycle Wars assesses the historical development and societal
impact of the motorcycle industry, from the influence of motor
sports on vehicle sales in the early 1900s to the postwar
developments that led to the massive wave of motorization sweeping
the Asia-Pacific region today. Jeffrey Alexander brings a wealth of
information to light, providing English translations of
transcripts, industry publications, and company histories that have
until now been available only in Japanese. By exploring the
industry as a whole, he reveals that Japan's motorcycle industry
was characterized not by communitarian success but by misplaced
loyalties, technical disasters, and brutal competition.
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