Over the last twenty years, business responses to progressive
reform in Latin America have shifted dramatically. Until the 1990s,
progressive movements in Latin America suffered violent repression
sanctioned by the private sector and other socio-political elites.
The powerful case studies in this volume show how business
responses to reform have become more open-ended as Latin America's
democracies have deepened, with repression tempered by the economic
uncertainties of globalization, the political and legal constraints
of democracy, and shifting cultural understandings of poverty and
race. Enduring Reform presents five case studies from Mexico,
Brazil, and Argentina in which marginalized groups have
successfully forged new cultural and economic spaces and won
greater autonomy and political voice. Bringing together NGO's,
local institutions, social movements, and governments, these
initiatives have developed new mechanisms to work 'within the
system,' while also challenging the system's logic and constraints.
Through firsthand interviews, the contributors capture local
businesspeople's understandings of these progressive initiatives
and record how they grapple with changes they may not always
welcome, but must endure. Among their criteria, the contributors
evaluate the degree to which businesspeople recognize and engage
with reform movements and how they frame electoral counterproposals
to reformist demands. The results show an uneven response to
reform, dependent on cultural as much or more than economic
factors, as businesses move to decipher, modify, collaborate with,
outmaneuver, or limit progressive innovations. From the rise of
worker-owned factories in Buenos Aires, to the collective marketing
initiatives of impoverished Mayans in San Cristobal de las Casas,
the success of democracy in Latin America depends on powerful and
cooperative social actions and actors, including the private
sector. As the cases in Enduring Reform show, the democratic
context of Latin America today presses businesspeople to endure,
accept, and at times promote progressive change in unprecedented
ways, even as they act to limit and constrain it.
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