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Connected Viewing - Selling, Streaming, & Sharing Media in the Digital Age (Hardcover, New)
Loot Price: R4,443
Discovery Miles 44 430
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Connected Viewing - Selling, Streaming, & Sharing Media in the Digital Age (Hardcover, New)
Expected to ship within 12 - 17 working days
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As patterns of media use become more integrated with mobile
technologies and multiple screens, a new mode of viewer engagement
has emerged in the form of connected viewing, which allows for an
array of new relationships between audiences and media texts in the
digital space. This exciting new collection brings together twelve
original essays that critically engage with the socially-networked,
multi-platform, and cloud-based world of today, examining the
connected viewing phenomenon across television, film, video games,
and social media. The result is a wide-ranging analysis of shifting
business models, policy matters, technological infrastructure, new
forms of user engagement, and other key trends affecting screen
media in the digital era. Connected Viewing contextualizes the
dramatic transformations taking place across both media industries
and national contexts, and offers students and scholars alike a
diverse set of methods and perspectives for studying this critical
moment in media culture.
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