Political Marketing and British Political Parties (2nd Edition) (Paperback, 2nd edition)

The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism, and the need to blend business concepts with a traditional understanding of politics. Lee-Marshment examines Blair's New Labour government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully. -- .

General

Imprint:	Manchester University Press
Country of origin:	United Kingdom
Release date:	August 2008
First published:	July 2008
Authors:	Jennifer Lees-Marshment
Dimensions:	234 x 156 x 23mm (L x W x T)
Format:	Paperback
Pages:	320
Edition:	2nd edition
ISBN-13:	978-0-7190-7719-7
Categories:	Books > Social sciences > Politics & government > Political parties > General
LSN:	0-7190-7719-2
Barcode:	9780719077197

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