"A rich selection of readings that expose the shadowy underworld of
critics, bloggers, tweeters and stylists who have become essential
guides to the good life of cultural consumption... a long overdue
examination of how cultural intermediaries work, and how their work
supports the new capitalist economy." - Sharon Zukin, Brooklyn
College and City University "An array of talented contributors,
skilfully brought together by the editors, show how the concept of
cultural intermediaries can cast light on cultural production, and
on media, culture and society." - David Hesmondhalgh, University of
Leeds Cultural intermediaries are the taste makers defining what
counts as good taste and cool culture in today's marketplace.
Working at the intersection of culture and economy, they perform
critical operations in the production and promotion of consumption,
constructing legitimacy and adding value through the qualification
of goods. Too often, these are processes that remain invisible to
the consumer's eye and in scholarly debates about creative
industries. The Cultural Intermediaries Reader offers the first,
comprehensive introduction to this exciting field of research,
providing the conceptual and practical tools needed to analyse
these market actors. The book: Surveys the theoretical terrain
through accessible, in-depth primers to key approaches (Pierre
Bourdieu, Michel Callon and the new economic sociology). Equips
readers with a practical guide to methodology that highlights the
central features and challenges of conducting cultural intermediary
research. Challenges stereotypes and narrow views of cultural work
through a diverse range of case studies, including creative
directors of advertising and branding campaigns, music critics,
lifestyle chefs, assistants in book shops and fashion outlets,
personal trainers, bartenders and more. Brings the field to life
through a wealth of ethnographic data from research in the US, UK
and around the world, in original chapters written by some of the
leading scholars in the field. Invites readers to engage with
proposed new directions for research, and comparative analyses of
cultural intermediaries' historical development, material
practices, and cultural and economic impacts. The book will be an
essential point of reference for scholars and students in
sociology, critical management, cultural studies, and media studies
with an interest in cultural economy, creative labour, and the
past, present and future intersections between production and
consumption.
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