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Books > Social sciences > Sociology, social studies > Social institutions > Customs & folklore > Costume, clothes & fashion
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Fashion and the Consumer (Hardcover)
Loot Price: R3,741
Discovery Miles 37 410
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Fashion and the Consumer (Hardcover)
Series: Understanding Fashion
Expected to ship within 12 - 17 working days
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This text is designed to introduce important concepts related to
the consumption of fashion and clothing to beginning students.
Designed to support teaching and learning, this book looks at the
cultural and economic significance of the global fashion industry.
Beginning with an historical overview of fashion consumption, the
book then provides an analysis of both rational normative consumer
decision-making as well as hedonic and alternative consumption
patterns. It concludes with a look at ethical decision-making and
social responsibility concerning design, production, and
consumption.Each chapter contain definitions of the key concepts,
overviews of the relevant theories, case studies, as well as
summary sections, a listing of key terms, questions for discussion,
and assignments for class use. Combining insights and perspectives
from a wide range of disciplinary approaches, including fashion,
cultural studies, sociology and business, this book will be of
interest to students on a variety of courses studying consumer
behaviour.
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