0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

Marketing Through Turbulent Times (Hardcover) Loot Price: R1,351
Discovery Miles 13 510
Marketing Through Turbulent Times (Hardcover): Jenny Darroch

Marketing Through Turbulent Times (Hardcover)

Jenny Darroch

 (sign in to rate)
Loot Price R1,351 Discovery Miles 13 510 | Repayment Terms: R127 pm x 12*

Bookmark and Share

Expected to ship within 12 - 19 working days

At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now?
"Marketing Through Turbulent Times"addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies. Written for decision makers who want to ensure that their marketing strategies are not only relevant for today's difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. "
Marketing Through Turbulent Times" is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future. http: //www.marketingthroughturbulenttimes.com/ *A Note From the Author, Jenny Darroch: This book has dealt with one of the BIG problems facing managers
today: 'How do I manage effectively in such turbulent times?' The
recession will end. Does this mean that the contents of this book are no
longer relevant? No. Even in periods of growth, creating turbulence,
staying relevant, maintaining momentum, executing current strategies
well, and forcing changes to product-market boundaries will remain
essential ingredients for any organization wanting to grow, reconfigure,
and survive.
And so, while the growth strategies I have outlined in "Marketing through
Turbulent Times" are relevant today, they will endure and provide
guidance for managers wanting to create turbulence when the recession
passes. The strategies outlined in this book are appropriate for any
organization where generating growth is a primary goal. All that will
change over time is what constitutes relevance Sincerely, Jenny Darroch

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Release date: October 2009
First published: 2010
Authors: Jenny Darroch
Dimensions: 235 x 155 x 15mm (L x W x T)
Format: Hardcover - Cloth over boards
Pages: 176
ISBN-13: 978-0-230-23730-8
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
Promotions
LSN: 0-230-23730-4
Barcode: 9780230237308

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Superstar Customer Service - 200…
Basil O'Hagan Paperback R135 Discovery Miles 1 350
Deliver What You Promise - The…
Bali Padda Paperback R425 R385 Discovery Miles 3 850
Customer service
R. Machado Paperback  (2)
R590 Discovery Miles 5 900
Eukaryotic Transcription Factors
David S. Latchman Hardcover R1,983 Discovery Miles 19 830
Clientelligence - How Superior Client…
Michael B. Rynowecer Hardcover R769 Discovery Miles 7 690
Customer Services
M C Cant Paperback R327 Discovery Miles 3 270
Difficult Customers
Grainne Ridge Paperback R288 Discovery Miles 2 880
Outside-in Service Design - A Practical…
Amir Azizpour Paperback R961 Discovery Miles 9 610
Handbook of Research on Customer Loyalty
Debbie I. Keeling, Ko De Ruyter, … Hardcover R4,960 Discovery Miles 49 600
The Telesales Handbook - A Practical…
Stuart Pearce Paperback R303 Discovery Miles 3 030
Enhancing Customer Engagement Through…
Amandeep Singh, Amit Mittal, … Hardcover R6,688 Discovery Miles 66 880
Apprenticeship Customer Service…
Lambert Stewart, Elizabeth Blaikie, … Paperback R1,124 Discovery Miles 11 240

See more

Partners