Dame Mary Quant is a fashion icon. The first focused study of her
career, this book shows how she revolutionized fashion, harnessing
youth, streetstyle and mass production to create a new look for
everyone. It surveys the development of her business in the context
of British, European and American fashion in the post-war period,
and explores how her innovative marketing created a powerful global
brand. Featuring new photography of Quant garments, alongside
previously unpublished fashion photographs and designs, this book
is a dynamic and authoritative account of the designer and her
legacy.
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