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Books > Business & Economics > Business & management > Sales & marketing > Market research
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys (Paperback)
Loot Price: R179
Discovery Miles 1 790
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Impact of Incentives & Interview Methods on Response Quantity & Quality in Diary- & Booklet-Based Surveys (Paperback)
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Loot Price R179
Discovery Miles 1 790
Expected to ship within 12 - 19 working days
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In parallel with the recent trend towards conducting ever more
surveys, there has also been a decline in response rates, making it
harder to obtain the desired number of completed interviews for
these surveys. Incentives used in surveys, with the aim of
increasing the response rates are manifold, varying from sending
letters in advance and an increasing the number of reminder calls
to pre-interview payments, cash incentives, charitable donations,
and the chance to win lottery prizes. This book examines the impact
of incentives and methods used to increase survey response rates.
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