From Feng Shui to holistic medicine, from aromatherapy candles
to yoga weekends, spirituality is big business. It promises to
soothe away the angst of modern living and to offer an antidote to
shallow materialism.
Selling Spirituality is a short, sharp, attack on this fallacy.
It shows how spirituality has in fact become a powerful commodity
in the global marketplace - a cultural addiction that reflects
orthodox politics, curbs self-expression and colonizes Eastern
beliefs.
Exposing how spirituality has today come to embody the
privatization of religion in the modern West, Jeremy Carrette and
Richard King reveal the people and brands who profit from this
corporate hijack, and explore how spirituality can be reclaimed as
a means of resistance to capitalism and its deceptions.
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