Social Media Communication - Concepts, Practices, Data, Law and Ethics (4th edition)

- Presents a broad, multi-disciplinary approach to social media, offering practical techniques, tools, and skills to students across communication, public relations, journalism, marketing, advertising, and media departments. - Offers a larger, longer view of the history and technology of social media – in addition to discussion of media law and ethics – presenting students with a valuable conceptual understanding of social media’s past, present, and potential future - Includes important updates about steadfast and new social media platforms, including TikTok, Instagram, Snapchat, Reddit, Facebook and YouTube, as well as a discussion of artificial intelligence, data, and privacy issues.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Release date:	July 2023
First published:	2024
Authors:	Jeremy Harris Lipschultz
Dimensions:	254 x 178mm (L x W)
Pages:	416
Edition:	4th edition
ISBN-13:	978-1-03-224659-8
Categories:	Books
LSN:	1-03-224659-6
Barcode:	9781032246598

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