0
Your cart

Your cart is empty

Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

Buy Now

Social Media Measurement and Management - Entrepreneurial Digital Analytics (Hardcover) Loot Price: R4,319
Discovery Miles 43 190
Social Media Measurement and Management - Entrepreneurial Digital Analytics (Hardcover): Jeremy Harris Lipschultz

Social Media Measurement and Management - Entrepreneurial Digital Analytics (Hardcover)

Jeremy Harris Lipschultz

 (sign in to rate)
Loot Price R4,319 Discovery Miles 43 190 | Repayment Terms: R405 pm x 12*

Bookmark and Share

Expected to ship within 12 - 17 working days

This new textbook applies a critical and practical lens to the world of social media analytics. Author Jeremy Harris Lipschultz explores the foundations of digital data, strategic tools, and best practices in an accessible volume for students and practitioners of social media communication. The book expands upon entrepreneurship, marketing, and technological principles, demonstrating how raising awareness, sparking engagement, and producing business outcomes all require emphasis on customers, employees, and other stakeholders within paid, earned, social, and owned media. It also looks to the future, examining how the movement toward artificial intelligence and machine learning raises new legal and ethical issues in effective management of social media data. Additionally, the book offers a solid grounding in the principles of social media measurement itself, teaching the strategies and techniques that enable effective analysis. A perfect primer for this developing industry, Social Media Measurement: Entrepreneurial Digital Analytics is ideal for students, scholars, and practitioners of digital media seeking to hone their skills and expand their bank of tools and resources. It features theoretical and practical advice, a comprehensive glossary of key terms, and case studies from key industry thought leaders.

General

Imprint: Crc Press
Country of origin: United States
Release date: July 2019
First published: 2020
Authors: Jeremy Harris Lipschultz
Dimensions: 229 x 178mm (L x W)
Format: Hardcover
Pages: 320
ISBN-13: 978-0-8153-6390-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
Promotions
LSN: 0-8153-6390-7
Barcode: 9780815363903

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

You might also like..

Advanced Introduction to Advertising
Patrick De Pelsmacker Hardcover R2,752 Discovery Miles 27 520
Advanced Introduction to Advertising
Patrick De Pelsmacker Paperback R660 Discovery Miles 6 600
Advertising and the Marketplace - An…
Lynne Pepall, Dan Richards Hardcover R3,206 Discovery Miles 32 060
The Media Handbook - A Complete Guide to…
Helen Katz Hardcover R4,322 Discovery Miles 43 220
Advertising and the Marketplace - An…
Lynne Pepall, Dan Richards Paperback R1,100 Discovery Miles 11 000
Narrative Advertising Models and…
Recep Y Lmaz Hardcover R5,571 Discovery Miles 55 710
Social Media Entertainment - The New…
Stuart Cunningham, David Craig Hardcover R2,645 Discovery Miles 26 450
Now Media - The Evolution of Electronic…
Norman J. Medoff, Barbara K. Kaye Hardcover R4,333 Discovery Miles 43 330
Native Advertising - Advertorial…
Lisa Lynch Hardcover R1,573 Discovery Miles 15 730
Producing Graphic Media for Sports - New…
John S. Zaffuto Paperback R1,206 Discovery Miles 12 060
The British Media Industries - An…
Vincent Campbell, Paul Smith Paperback R1,105 Discovery Miles 11 050
New Directions in International…
S. Tamer Cavusgil Hardcover R3,904 Discovery Miles 39 040

See more

Partners