More Advertising Worldwide (Hardcover, 2002 ed.)

This book deals with all aspects of advertising in selected countries. It is a follow-up of Advertising Worldwide by the same editor. The leading magazine "Werben und Verkaufen" (Advertising and Selling) wrote in its review to that volume: "For all advertisers, agencies and students an absolute must is this reader with contributions to the state as well as to the different cultural and legal conditions of advertising worldwide".(Issue 40/2001) The book covers Bulgaria, China, Greece, Hong Kong, Hungary, Ireland, Latvia, Malaysia, Singapore, South Korea, Spain, Switzerland, and the United Kingdom and contains a chapter on intercultural management and a case study of Barclaycard International. The authors are specialists from the respective countries.

General

Imprint:	Springer-Verlag
Country of origin:	Germany
Release date:	February 2002
First published:	2002
Editors:	Ingomar Kloss
Dimensions:	235 x 155 x 20mm (L x W x T)
Format:	Hardcover
Pages:	346
Edition:	2002 ed.
ISBN-13:	978-3-540-42994-4
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
LSN:	3-540-42994-8
Barcode:	9783540429944

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