In the twenty first century, imagery of 'Nirvana' (empty perfect
waves breaking in remote exotic locations) fuels a multi-billion
dollar global surf industry and drives surfing tourism to every
surfable coast from Iceland to Antarctica. Focusing on Indonesia's
Mentawai Islands, home to the world's richest surf fields and the
largest fleet of surf charter boats ever assembled, this book
develops a new theory of the social construction of surfing tourist
'space'. This theory of 'Nirvanification' expands previous notions
of tourist space and explores how socially constructed surfing
tourist space is overlaid upon remote regions of developing nations
such as the Mentawai, impacting host communities and environments
as it goes. Understanding of the mechanics of Nirvana-building
reveals the agency of stakeholders to improve existing models of
surfing tourism development. The book will be of interest to
academics and students in the fields of geography, sociology and
tourism studies as well as surfers and surf industry professionals
with an interest in making surf tourism a force for positive change
and sustainable development.
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