Regulating Health Foods is likely to be of much interest to food
researchers and regulators, as well as to many members of the
public. The focus on regulation and policy for health foods
(functional food, supplements and nutraceuticals) is highly
topical. The different regulatory policies for health foods that
apply in a number of high income and emerging nations are outlined
and compared. Using concepts from social sciences (economics in
particular), implications of these different approaches for both
consumers and businesses are identified and discussed. The book
should be a very useful addition to the literature on health
foods.' - Michele Veeman, University of Alberta, Canada'The supply
of foods marketed as healthy and functional is guided by both
consumer demand and regulatory regimes. While many texts have
attempted to document such drivers over the past decade or so, this
volume provides a refreshing, concise yet comprehensive catalogue
that includes trends in developed and emerging markets for health
foods. Well resourced, including an annotated bibliography of many
of the supporting studies summarized in the text, this book
provides a good starting point for any researcher interested in
understanding potential policy challenges and consumer conundrums.'
- Neal Hooker, The Ohio State University, US 'Regulating Health
Foods systematically organizes the widely disparate definitions,
regulations and policies used internationally to govern functional
foods, supplements and nutraceuticals, doing so from the standpoint
of the industry and its regulators. Food scientists, regulators and
industry professionals will especially appreciate its detailed
international perspective.' - Marion Nestle, New York University,
US With ageing populations, rising incomes and a growing
recognition of the link between diet and health, consumers are
interested in new food products, supplements and ingredients with
purported health benefits. The food industry has responded with new
food innovations, formulations and enhancements that comprise the
growing health food market, manifesting the need to design
regulatory frameworks to govern valid health claims. Regulating
Health Foods provides an assessment of the regulatory environment
governing the health food sector in key developed markets,
including the US, the EU, Japan, Canada, Australia and New Zealand,
as well as significant emerging markets such as Brazil, Russia,
India, China and South Korea. It examines the different definitions
of 'health food', product approval processes and health claims
regulation in these markets. Against this backdrop, the book also
offers insight into the nature of the health food sector in
selected countries and examines the drivers of consumer demand for
foods offering health benefits. This book is informative and
accessible for students interested in food and nutrition policy,
food economics, as well as socio-economic issues surrounding food
and health. Academics and policymakers interested in food policy
and regulation will benefit from the detailed analysis of the
regulatory systems in a number of countries, and a comprehensive
overview of key literature summarizing consumer attitudes toward
health foods and health claims. Contents: Acknowledgements 1.
Introduction 2. What are 'Health Foods'? 3. Evolving Policy Issues
and Regulatory Frameworks 4. Health Claim Regulations in Developed
Markets 5. Health Claim Regulations in Emerging Markets 6. Industry
and Market Trends 7. Consumer Responses to Health Foods 8. Through
the Looking glass References Index
General
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