How was it that America would fund its nascent national radio
services? Government control and a subscription-like model were
both considered! But soon an advertising system emerged, leading
radio into its golden age from the 1920s to the early 1960s. This
work, divided into two parts, studies the commercialisation of
network radio during its golden age. The first part covers the
general history of radio advertising. The second part examines
major radio advertisers from that period, with profiles of 24
companies who maintained a strong presence on the airwaves.
Appendices provide information on 100 additional advertisers,
variants that impacted broadcast advertising, and a glossary. The
book is fully indexed.
General
| Imprint: |
McFarland & Company
|
| Country of origin: |
United States |
| Release date: |
2013 |
| First published: |
2013 |
| Authors: |
Jim Cox
|
| Dimensions: |
251 x 175 x 25mm (L x W x T) |
| Format: |
Paperback
|
| Pages: |
332 |
| ISBN-13: |
978-0-7864-7518-6 |
| Categories: |
Books
|
| LSN: |
0-7864-7518-8 |
| Barcode: |
9780786475186 |
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