At the dawn of the automobile age, Americans’ predilection for
wanderlust prompted a new wave of inventive entrepreneurs to cater
to this new mode of transportation. Starting in the 1920s,
attention-grabbing buildings began to appear that would draw in
passing drivers for snacks, provisions, souvenirs, or a quick meal.
The architectural establishment of the day dismissed these roadside
buildings as “monstrosities”. Yet, they flourished, especially
along America’s Sunbelt, and in particular, in Southern
California, as proprietors indulged their creative impulses in the
form of giant, eccentric constructions — from owls, dolls, pigs,
and ships, to coffee pots and fruit. Their symbolic intent was
guileless, yet they were marginalized by history. But, over the
past 40 years, California’s architectural anomalies have regained
their integrity, and are now being celebrated in this freshly
revised compendium of buildings, California Crazy. Brimming with
the best examples of this architectural genre, California Crazy
includes essays exploring the influences that fostered the nascent
architectural movement, as well as identifying the unconventional
landscapes and attitudes found on Los Angeles and Hollywood
roadsides which allowed these buildings to flourish in profusion.
In addition, California Crazy features David Gebhard’s definitive
essay, which defined this vernacular movement almost forty years
ago. The California Crazy concept is expanded to include domestic
architecture, eccentric signage, and the automobile as a fanciful
object.
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