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Westclox: Electric (Paperback)
Loot Price: R835
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Westclox: Electric (Paperback)
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Hundreds of Westclox (R) electric clocks introduced between 1931
and 1970 are displayed in over 720 images. This impressive book
also covers Westclox store displays, after-market automobile
clocks, and weather instruments. Many of the over 200 store
displays pictured feature impressive Art Nouveau, Art Deco, and
Mid-Century Modern designs. Although Westclox did not introduce its
first electric clock--the "Big Ben Electric"--until 1931, it
nonetheless proved to be an innovator in electric time keeping.
This book contains extensive information on those innovations and
the men behind them. It also provides documented evidence of the
designers of dozens of models. In addition to Henry Dreyfuss,
readers are introduced to lesser known designers such as Max
Schlenker and Ellworth Danz. An extensive history of the company is
presented, drawn largely from the pages of Tick Talk, Westclox's
employee magazine. Westclox's expansion into overseas markets,
acquisition of other companies such as the Sterling Clock Company,
and merger with Seth Thomas to form General Time are all discussed.
Marketing efforts ranging from Westclox's earliest Saturday Evening
Post ad in 1910 to its sponsorship of the Today Show in the 1960s
are also included. Endnotes, a bibliography, indices, and values in
the captions round out this impressive presentation for collectors,
designers, and historians.
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