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Cool Capitalism (Paperback)
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Cool Capitalism (Paperback)
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Thomas Frank coined the term 'the conquest of cool'. This book
shows how this conquest is at the heart of the dynamics of
contemporary capitalism.Jim McGuigan argues that 'cool capitalism'
incorporates disaffection into capitalism itself, absorbing
rebellion and thereby neutralising opposition to the present system
of culture and society.McGuigan explores a huge variety of cultural
examples, from the sleek images of mainstream advertising, to the
fringes of artistic production, offering a vigourous critique of
our understanding of subversion, resistance and
counter-culturalism.Has capitalism really colonised our planet?
McGuigan shows that there is still some space left for rebellion
against the seductive power of the free market economy.
Jim McGuigan is Professor of Cultural Analysis at Loughborough
University, UK. He is the author of several books, including
Cultural Populism (1992), Culture and the Public Sphere (1996),
Modernity and Postmodern Culture (1999, 2nd edn 2006), Rethinking
Cultural Policy (2004) and Cultural Analysis (2009). Thomas Frank
coined the term 'the conquest of cool'. This book shows how this
conquest is at the heart of the dynamics of contemporary
capitalism. Jim McGuigan argues that 'cool capitalism' incorporates
disaffection into capitalism itself, absorbing rebellion and
thereby neutralising oosition to the present system of culture and
society. McGuigan explores a huge variety of cultural examples,
from the sleek images of mainstream advertising, to the fringes of
artistic production, offering a vigourous critique of our
understanding of subversion, resistance and counter-culturalism.
Has capitalism really colonised our planet? McGuigan shows that
there is still some space left for rebellion against the seductive
power of the free market economy.
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