Thomas Frank coined the term 'the conquest of cool'. This book
shows how this conquest is at the heart of the dynamics of
contemporary capitalism.Jim McGuigan argues that 'cool capitalism'
incorporates disaffection into capitalism itself, absorbing
rebellion and thereby neutralising opposition to the present system
of culture and society.McGuigan explores a huge variety of cultural
examples, from the sleek images of mainstream advertising, to the
fringes of artistic production, offering a vigourous critique of
our understanding of subversion, resistance and
counter-culturalism.Has capitalism really colonised our planet?
McGuigan shows that there is still some space left for rebellion
against the seductive power of the free market economy.
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