Simplicity is a hard thing. As the legendary Jony Ive, Apple's
former Chief Design Officer, once said, the challenge is "to solve
incredibly complex problems and make their resolution appear
inevitable and incredibly simple". Today, as technology becomes
more complex than we can process, how do we hold on to that
precious thread of simplicity? How do we design products and
systems that are human-centred? How do we put innovation back in
our own hands, even as we drive radical digital transformation? The
Simplicity Playbook for Innovators shows the way. It introduces
five strategic shifts that will transform the way you look at your
business - from customer research to product/service development.
In each strategic shift, you will find a wealth of practical tools
that have been applied and tested, particularly in legacy companies
dealing with complex processes and systems. When we focus on
simplicity instead of innovation-for-the-sake-of-innovation,
customers love the experience. With this illuminating step-by-step
guide, you will rediscover how to focus on what really matters for
your business, and learn the methods to create experiences that win
customers' hearts.
General
Imprint: |
Marshall Cavendish International (Asia) Pte Ltd
|
Country of origin: |
Singapore |
Release date: |
March 2021 |
Authors: |
Jin Kang Moller
|
Dimensions: |
220 x 125 x 18mm (L x W x T) |
Format: |
Paperback
|
Pages: |
216 |
ISBN-13: |
978-981-4893-26-8 |
Categories: |
Books
|
LSN: |
981-4893-26-9 |
Barcode: |
9789814893268 |
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