Socially Responsible Consumption and Marketing in Practice - Collection of Case Studies (Hardcover, 1st ed. 2022)

The book provides an overview of socially responsible consumption and marketing, as well as a collection of teaching cases that discuss and emphasize how 21st-century organizations, both for-profit and non-profit, are addressing socially responsible consumers and meeting their changing needs while remaining profitable. Consumers, governments, academics, and practitioners are becoming more interested in promoting positive social changes through consumption. As a result, this book aims to understand the practice of marketing in bringing about positive social change through real-life case studies. Consumption by socially responsible consumers who care about the social good is unique, not only because of its inter-disciplinary and substantive subject matter but also because it presents challenges and pushes organizations to make significant changes in the ways they have been accomplishing organizational activities in the twenty-first century, from procurement to production to sales and services. The book goes beyond individual consumers and their lifestyles to promote the scope of discussing marketing strategies. It seeks to comprehend how people consume and how socially responsible consumption is conceived. The case studies present and pursue integrated solutions for more sustainable consumption. This is a must-read for marketers who want to reach out to socially responsible consumers.

General

Imprint:	Springer Verlag, Singapore
Country of origin:	Singapore
Release date:	February 2022
First published:	2022
Editors:	Jishnu Bhattacharyya • M.S. Balaji • Yangyang Jiang • Jaylan Azer • Chandana R. Hewege
Dimensions:	235 x 155mm (L x W)
Format:	Hardcover
Pages:	358
Edition:	1st ed. 2022
ISBN-13:	978-981-16-6432-8
Categories:	Books > Social sciences > Psychology > Social, group or collective psychology Books > Social sciences > Psychology > Occupational & industrial psychology Books > Business & Economics > Business & management > Business ethics Books > Business & Economics > Business & management > Business negotiation Books > Business & Economics > Business & management > Sales & marketing > General Books > Earth & environment > The environment > Applied ecology > General Promotions
LSN:	981-16-6432-3
Barcode:	9789811664328

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